Tech and Science Publisher Continues to Expand Commerce-Driving Platform with Top SMB Purchasing and Lead-Generation Engine
NEW YORK, NY (January 22, 2014) – TechMedia Network, Inc., one of the largest and most respected tech and science media companies, today announced the acquisition of BuyerZone, the leading online marketplace for buyers and sellers of SMB products and services. With this acquisition, TechMedia Network continues to expand its ability to both drive and simplify complex purchase decisions for end-users through an industry-unique combination of Content, Community, and Commerce.
“BuyerZone’s unique platform is a critical tool for small and medium-sized businesses,” said Doug Llewellyn, COO, TechMedia Network. “In SMB, every business purchase is an important one. BuyerZone helps buyers simplify these decisions, connecting them to the sellers that best meet their needs, while also giving sellers access to a high volume of quality sales leads. It is a service that has been tremendously successful to date and that we believe will support our continued efforts to make complex purchase decisions easier for consumers and businesses alike.”
Since 1992, BuyerZone has connected millions of businesses with quality sellers of SMB products and services through its sophisticated lead generation engine. Using BuyerZone’s intelligent-matching process, buyers receive multiple competitive price quotes on important business purchases, quickly and free of charge, simplifying decision-making and saving them time and money. In addition, BuyerZone delivers a cost-effective and results-focused way for sellers of any size to win more business, filling their sales pipeline with qualified, pre-screened leads at every stage of the purchase cycle.
“As a leader in the SMB category, we are excited to join TechMedia Network as they expand their reach into the SMB market and build out their portfolio of sites that connect intent-driven buyers and sellers,” said Aaron Bailey, SVP of Operations TMN and GM, BuyerZone. “We look forward to working with them to continue growing and scaling BuyerZone’s one-of-a-kind marketplace.”
BuyerZone’s marketplace features over one million registered buyers and a network of more than 8,500 sellers across 150-plus product and service categories, including business phone systems, POS systems, digital copiers, payroll services, and security systems. Top-tier vendors such as ADT Security Services, Toyota Material Handling, U.S.A., Inc., and Ricoh Americas Corporation are current BuyerZone sellers. To date, BuyerZone has facilitated over 7 million relationships through its lead generation engine, resulting in tens of billions of dollars in business transactions.
“The addition of BuyerZone to our growing portfolio of properties brings us closer to our goal of becoming the go-to resource for consumers and business professionals looking to simplify complex purchase decisions, “ said Greg Mason, CEO, TechMediaNetwork. “The powerful combination of our award-winning content, commerce-driving capabilities, and expert user communities, uniquely position us to simplify the information gathering and sales processes for consumers and businesses, instilling buyer confidence and enabling smarter purchase decisions.”
Terms of the agreement were not disclosed.
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About TechMedia Network
TechMedia Network is one of the largest, most respected technology and science media companies in the world, with a global audience of more than 72 million engaged tech and science enthusiasts visiting our brands each month.
Through our award-winning portfolio of premium, original tech and science content, featuring category leaders likeTom’s Hardware, LAPTOP, Tom’s Guide, LiveScience and SPACE.com, our active and loyal user communities, and our proprietary reviews platform TopTenREVIEWS, we provide tailored media experiences and personalized purchase recommendations to technology consumers across the globe.
This unique combination of Content, Community and Commerce enables TechMedia Network to deliver customizable advertising solutions in highly specialized environments, making it possible for advertisers to individually engage tech consumers with relevant content and commerce experiences, at scale.
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone’s lead generation programs provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone is headquartered in Waltham, Massachusetts.
About Reed Business Information
Reed Business Information brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. Reed Business Information is part of Reed Elsevier, a world leading provider of professional information solutions to the science, medical, legal, risk management, and business to business sectors.
January Machold, TechMedia Network
Chris Harihar, Crenshaw Communications for TechMedia Network
Head of corporate communications, Reed Elsevier
T: + 44 (0)20 7166 5724
Head of communications, Reed Business Information
T: +44 (0)20 8652 8012